ASAP Rocky sits at the intersection of music, fashion, and visual culture. After years of anticipation, "Don't Be Dumb" will be released this summer.
The album name is a creative call to action — a challenge for himself and others to keep evolving artistically. It also hints at his acquittal from the A$AP Relli trial.
Don't Just Make. Create.
Blend gritty luxury with psychedelic surrealism. Regal detail.
Bold, all-caps serif built to command attention, evoking the grit and swag of A$AP Rocky.
Main headline treated with metallic gold and beveled edges, adding dimensionality and a sense of weighty prestige.
Typeface progression (Thin → Regular → Black → Super) ensures versatility across delicate body copy and heavy, statement-making titles.
Colors: Gold, black, acid pink, red, orange.
Primary Typeface: Forevs
Textures: Film grain, metallic.
Confrontational, visceral, with a surreal twist. Front Cover: Grillz close-up with grain, psychedelic color flares, and swirls. Back Cover: Tracklist overlayed on a melting eye.
Palette
Visual Direction
Process
Iteration
Final Output
