Personal Brand Book
Art Direction · Film · 2025
Personal Brand Book
Art Direction · Film · 2025
Gabriel Blue Reshad is a British-Persian creative based between London, New York, and LA with a background in film, VFX production, and art direction.
His work blends cinematic storytelling and conceptual design from film, fashion and music. Gabriel's creative niche merges technical and creative capabilities. His brand embodies precision, taking a lot of inspiration from Swiss design.
02 — Logo
This bold, hand-drawn monogram of "G" and "B" merges into a single, fluid form in vibrant electric blue.
The rounded, psychedelic letterforms nod to retro design while feeling modern. A subtle yin-yang shape within the "B" symbolizes balance and duality.
01
Modern
02
Abstract
03
Balance
Logo System
White
Black
Electric Blue
03 — Typography
Montserrat
Montserrat is a modern geometric sans-serif inspired by vintage signage in Buenos Aires. Designed by Julieta Ulanovsky, it combines clean structure with warmth and versatility.
Syne
Syne is a contemporary sans-serif typeface that blends geometric structure with expressive character. Its distinctive rhythm and subtle irregularities introduce personality while maintaining clarity.
Color System
Electric Blue
#0066FF
Accent for CTA, highlights
Jet Black
#000000
Primary text & backgrounds
Pure White
#FFFFFF
Backgrounds
Warm Gray
#A7A7A7
Secondary text, UI
From insight to impact.
A process rooted in curiosity, refined through design, and brought to life with intention. Every idea is explored deeply, crafted thoughtfully, and built to resonate.
01
Every project begins with research. I study the audience, the market, and the problem, looking for the strategic insight that everything else gets built on.
02
Typography, color, layout, and texture are chosen with precision. Every decision is made to work harder over time, across formats and platforms.
03
Concepts become systems. Whether it's a brand, campaign, or experience, I build things that are scalable from day one, because the best work compounds.
Application
