Blue Marketing

Prosthodontists, periodontists and oral surgeons do some of the most exacting work in medicine, and most of them are marketed like any other dental office: template sites, stock smiles, slow pages.

Blue Marketing is the studio I set up in 2026 to change that. One art director instead of an account team: the person you brief is the person who makes the work, so nothing is lost in a handover.

Two words, one of them blue. Barlow Condensed in capitals, tracked 6%, and no symbol: the name is short enough to be the mark. Ink for the work, paper for the detail, and one electric blue that is only ever an accent.

I designed and built bluemarketing.agency myself: React, every page prerendered, self-hosted type, and a showreel cut from the lab film behind the client work. Each page runs dark at the top, light through the detail and closes on the electric band.

A Beverly Hills prosthodontist stepping out from a shared practice brand to stand under his own name. It started with a recorded twelve-question interview; his answers became the brand book, and the brand book became the website.

The voice is his own three words, in his order: kind, ethical, meticulous. The book runs to 51 pages, and every quote in it is cited to the interview.

On the phone, booking is the page that matters. The consult flow opens on a call button and the practice hours, then asks one question, how can we help you, with one answer for each kind of consultation.

Brand partner since 2023, across photography, film, print, signage and social. This year is the largest piece yet: a redrawn wordmark, now on the practice wall, and a rebuild of all 155 pages of the site.

The old mark was heavy, with crossbars cut through the letters. The new one is thin and wide.

A social system turns finished cases into posts: one layout, one highlighted word, and nothing goes out without the doctor’s approval.

Short. Certain. Specific. Headlines are one to four words or one plain sentence. Proof is a number or a name, never an adjective, which is why this page shows load times instead of praise.