ArtLab Dentistry
Brand partner to ArtLab Dentistry, a Beverly Hills practice, since 2023: photography, film, print, signage and social. This year’s work is the largest yet: a redrawn wordmark, a visual language of light and glass, and a rebuild of all 155 pages of the website.
Client
ArtLab Dentistry
Role
Art Director
Year
2026
The wordmark
The old mark was heavy, with crossbars cut through the letters. The new one is drawn thin and wide, with a short rule above the descriptor, and it is already installed on the practice wall.
The language
Light and glass instead of the usual clinic photography: soft azure and jade fields behind the type, carrying a line the practice already lived by. Perfect teeth require an artistic touch.
The site
Every one of the 155 pages was audited, extracted and rebuilt in a custom theme, with URLs and approved copy kept intact and automated checks against the old site.
Since 2023
Photography and film of the team, printed pieces, the practice’s signage, and its social channels and paid campaigns.
