Personal Brand Book
A comprehensive personal brand book showcasing visual identity, typography, color systems, and creative philosophy. This project documents the complete brand system including logo variations, typeface selections, website design, and the creative process methodology.
Client
Miami Ad School
Role
Art Director
Year
2025
About
Gabriel Blue Reshad is a British-Persian creative working between London, New York and Los Angeles, with a background in film, VFX production and art direction.
The work blends cinematic storytelling and conceptual design drawn from film, fashion and music. The niche is the merge of technical and creative capability, and the brand is built on precision, taking much of its cue from Swiss design.
The logo
A bold, hand-drawn monogram of G and B merging into a single fluid form in vibrant electric blue. The rounded, psychedelic letterforms nod to retro design while reading as modern, and a subtle yin-yang shape inside the B carries the idea of balance and duality.
Typography
Montserrat for body — a geometric sans inspired by vintage Buenos Aires signage, designed by Julieta Ulanovsky, combining clean structure with warmth and versatility.
Syne for display — a contemporary sans that blends geometric structure with expressive character, its rhythm and small irregularities introducing personality without losing clarity.
The process
From insight to impact. A process rooted in curiosity, refined through design and brought to life with intention — every idea explored deeply, crafted thoughtfully, and built to resonate.